Morocco, with the 33million population is a dynamic market with a considerable potential of growth, confirmed by the constant GDP growth rate expected to remain positive for 2015.

Africa’s emerging consumer class has caught the attention of a number of multinational companies across a variety of consumer facing sectors. The growth in disposable incomes across the continent has led to the expansion of a number of healthcare, hygiene and beauty companies into Moroccan market.

The development in the urban population of Morocco resulted in higher consumer demand for beauty and hygiene products. This therefore created the opportunity for mass beauty and hygiene  products to maintain their leadership in Morocco.

Almost 70% of the sales in home care and beauty sectors are generated by international players. Therefore CBH Expo  is a unique exhibition area for brands to launch or expand on the African market. Innovative fragrance and beauty, home care and hygiene  brands, with original concepts, from all over the world will meet with key Moroccan  retail buyers and wholesalers, and get exposure to a wide audience.

• The Kingdom of Morocco is the most westerly of the North African countries known as the Maghreb ‐ the "Arab West".
• GDP‐per capita is $5.216 and the growth between 2011 and 2015 is 4,7 %.
• With the Population 32.6 million (UN, 2012), Morocco is one of the biggest country in Africa.
• It is well developed with a strong tourist industry focused on the country's coast, culture, and history . Morocco attracted more than 10 million tourists in 2013.   Tourism is the second largest foreign exchange earner in Morocco after the phosphate industry.
• The annual trade volume is $ 42,3 bl. Moroccan authorities have been successful in attracting a relatively consistent flow of foreign capital, mainly relying on the   national privatization program